I’ve got smart things to say
I’m a skilled writer with smart things to say. Things that’ll help your readers and listeners make better decisions when it comes to their business.
Do reach out if you need expert-written content or an engaged podcast guest.
My favourite things to write/talk about include all things market research, product management, writing a book and what it’s like to leave the corporate world to run your own business.
Scroll down for press features and mentions.
To get in touch, please contact: Kat Lowe, Spark & Fly Communications, katlowecomms@gmail.com
Everything you need to know about Customer Personas
Courier Magazine
I guest-edited this comprehensive guide about building customer personas for Courier Magazine.
How to ask the right questions and make more money
Just Bloody Post It Podcast
Listen to my interview with Helen Perry, host of the Just Bloody Post it Podcast. We talk about how Market Research can help you make more money for your business, the right questions to ask your customers and how it feels like to get a book deal.
How market research can boost your marketing strategy
Small Business.co.uk
Your marketing will not be effective if you don’t deeply understand your customers. Market research is the best way to get close and personal with customers and is the foundation of an effective marketing strategy.
How to find out what your customers really want
The Small Business Proposal Podcast
“Pals, buckle up: today's guest is Katie Tucker from Product Jungle, and she's about to blow your mind. She specialises in market research for small businesses, teaching us how to find out exactly what our customers want - which means deeper connections, even happier customers, and more orders. Ever wondered how to approach your customers? What questions to ask? When it's even appropriate? She answers all of that and more,” Rachel & Ellie, hosts of The Small Business Proposal Podcast.
Guidelines for conducting market research for small businesses
Small Business.co.uk
Market research is the bedrock of successful business - and not just for launch. Keeping tabs on customers is useful at every stage of business, says Katie Tucker.
How to understand customers
Start, Scale, Succeed Podcast hosted by Nicole Higgins
Forty two percent of businesses fail due to lack of market need, which is a scary statistic. That number could be reduced significantly if the right market and customer research is done at the beginning when you are starting out or pivoting. This week on Start Scale Succeed, Nicole is joined by Katie Tucker, founder of Product Jungle, who can help businesses do just that.
Five tips for knock-out Market Research
Small businesses owners are told to listen to their gut. Find their passion. Keep going. Show up and the magic will happen. They are blitzed with marketing, sales and social media advice. Sold tutorials on pricing, legal, PR and DIY design. Do we need these skills? Hell, yes.
But there’s something missing. Something that can make or break a business: quality market research. Now, I know what you’re thinking… market research? Not another endless survey (yawn) or a Zoom focus group!