Build things that matter and sell
I help businesses understand the humans they are trying to reach so they can make better decisions and build stronger products and move forward with clarity.
Customer Insight | Product Leadership | Strategic Projects
How I help
Whether you're navigating a complex strategic challenge or trying to get closer to your customers before you invest further, I bring the frameworks, experience and straight-talking rigour to help you figure out what matters and what to do next.
I work with product, marketing and leadership teams at organisations of all sizes: from PE-backed B2B SaaS businesses and large corporates, to early-stage founders building something new.
For organisations and teams
When things feel complex, stuck, high-stakes or ready to accelerate, I step in to help teams surface what customers actually want, align around what to do next, and move forward with momentum.
Customer insight discovery sprints
Customer feedback loop audits
Product and marketing team training and frameworks
Strategic project leadership
For founders and small businesses
Building something new — or trying to make an existing product land better? I'll help you understand your customers without the jargon, the bloated process or the big-agency price tag.
60 minute consultation: from £249 + VAT
Customer Research Strategy Session: from £950 + VAT
“Katie is the product professional you want on your team. Her no-nonsense approach, bias for action and customer empathy drive results and positive change.”
Jeremy Weil, Former Product Leader RELX
What clients are saying
"Although 7 time zones away, Katie was available and able to understand our requirements and work to ensure we included many local cultural nuances. The report was comprehensive and we sensed Katie really cared."
Stephen King, former CFO at Cambodia Airport (VINCI), now COO at Ports of Jersey
"Within weeks I had connected with my audience on a far deeper level than I knew was even possible. Katie really is the queen of customer research.”
Lara Sheldrake, Community Strategist & Founder
“Katie didn't try to over-sell me on services. Partnering with her to coach my PMs through customer discovery and value propositions was extremely valuable. We've only just scratched the surface of what she can bring to an organisation.”
Keely Funkhouser, former VP Product & Marketing at Informa Group
Thinking & Writing
I'm the author of Do Penguins Eat Peaches? — Highly Commended at the Business Book Awards 2024 — and How to Get to Know Your Customer. I also write Jungle Juice, a weekly Substack for curious businesses building things people actually want.